You Don’t Need a Brilliant Idea to Start a Startup

Published 24th March 2011

In this article Paul Graham states that “you don’t need a brilliant idea to start a startup”. I’ve been thinking about this recently and about how true it is.

Yes ok if you have a stunningly original idea then you have a good reason to go forward with it. However don’t be put off if your idea isn’t original or brilliant. Google wasn’t the first search engine, Facebook wasn’t the first social network and your idea doesn’t need to be amazing either. You just need to make something better than the competition. For example Google’s idea was “simply to create a search site that didn’t suck”. That’s it!

This was something that both John and myself agreed on when we were launching BioThemes. We certainly weren’t the first “Premium WordPress Theme” company, but we wanted to make something much better than the raft of mediocre themes out there. So we started BioThemes. Not a “brilliant” idea, but one we believe is badly needed.

So are you waiting for a “brilliant” idea or are you already out there creating something that doesn’t suck?