The reason for that change is because we looked at the climate at the moment and we wanted to demonstrate that it is easier to start a business than you think.
He makes an interesting point about our current culture:
To be frank with you, I wanted to change the format because I want to show the general public you can start a business from scratch. This moaning culture that I refer to is something that needs to be disbanded.
He obviously thinks that people moaning about starting businesses during a recession are not helping the current situation at all. Interestingly enough I also came across an article by Zurb this morning listing companies that were founded during economic downturns, including Apple, Microsoft, Burger King and Disney.
When we launched BioThemes I don’t think we even discussed the recession once. It just wasn’t something that bothered us. So my advice is forget about the recession and don’t be scared to go and start a new business.