I build the kind of
businesses I want to use.
Founder, engineer and product person. I’ve spent the last decade turning useful software into enduring businesses—and learning what makes the work worth doing.
Follow the journey ↓One project led
to another.
My career has been a series of increasingly ambitious bets on useful software. The thread runs from a weekend project in my university flat to the acquisition of Lemon Squeezy by Stripe—and now back toward the freedom of a small team.
The side project
It began with a weekend
and a jQuery plugin.
I made Nivo Slider in my university flat because I wanted a better image slider for the web. I released it for free, and other people took it further than I could have planned.
Its popularity led to a paid WordPress version—and my first real lessons in product, distribution and making a living from software.
From maker to operator
The side project
became a business.
I grew Dev7studios into a profitable plugin business and sold it in 2016. Around it, I kept building for new audiences: a portfolio platform for creatives and, later, a simpler way to manage WordPress hosting.
Dev7studios ↗
What started with Nivo Slider grew into a WordPress plugin business—and my first exit.
THE PRODUCT / LAUNCHED 2013Dunked ↗
I built the platform from scratch with the team. It had nearly 70,000 registered users by the end of 2013.
THE TEAM / LAUNCHED 2018SpinupWP ↗
I helped build it at Delicious Brains, bringing the same product focus to hosting infrastructure.
The biggest bet yet
We built Lemon Squeezy.
Stripe bought it.
I left my job to go all in as a co-founder and CTO, building commerce infrastructure for software businesses with a small team. In 2024, Stripe acquired Lemon Squeezy.
I stayed on as an engineering manager, seeing how the product and the team could grow inside a much larger company. It gave me a new perspective on scale—and a clearer idea of what I value about startups.
The next chapter